December 2, 2023

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Paula’s Alternative Launches at Sephora Canada

Science-backed skincare chief dedicated to consumer education and learning and empowerment delivers its award-profitable lineup to Sephora Canada March 1

TORONTO, Feb. 21, 2023 /CNW/ – Paula’s Selection, one particular of the industry’s most-trusted and efficient skincare manufacturers, is growing their partnership with world-wide magnificence retailer Sephora, launching in-stores and on the internet in Sephora Canada.

Paula's Choice Skincare logo (CNW Group/Paula's Choice)

Paula’s Choice Skincare brand (CNW Group/Paula’s Selection)

The manufacturer is an ground breaking chief in the natural beauty area acknowledged for their relentless consumer advocacy, transparency and efficacy, and expertise in Immediate-to-Shopper business enterprise, the place they have currently built a productive on the internet presence in Canada.

The partnership with Sephora Canada will launch on February 28 with an exceptional digital-1st application preview. Commencing March 1, 6 best-providing merchandise will be obtainable with comprehensive retail distribution in 100 outlets nationwide and on line. Of notice, the brand’s iconic international most effective-providing 2% BHA Liquid Exfoliant, the award-profitable Medical 1% Retinol Remedy and the viral favourite C15 Tremendous Booster will now be readily available to Sephora Canada’s devoted beauty group.

“For 28 a long time, we have been empowering our customers with a lot more than just proven products—we’ve offered them the correct analysis and truth of the matter they have to have to acquire the greatest treatment of their skin. We have experienced a lengthy-standing, deep relationship with our Canadian local community with a healthy DTC small business in Canada,” says Erika Kussmann, Paula’s Preference CEO. “Sephora Canada is the ideal husband or wife to assistance develop and solidify our model existence in the market place, subsequent our outstanding launch with Sephora US. Our Canadian buyers have been inquiring to shop Paula’s Option in person for many years and we are thrilled to carry that to everyday living with a hyper-community relationship and a actually unmatched omnichannel encounter.”

“Our clients have been asking for Paula’s Selection in Canada for a long time,” states Jane Nugent, SVP, Merchandising, Sephora Canada. “The brand name is a great addition to our main line-up of skincare, with ground breaking and outcomes pushed formulation and, we have built it easier and far more convenient than at any time to store Paula’s Decision best-offering solutions possibly online or at any of our suppliers across the state.”

2% BHA LIQUID EXFOLIANT (CNW Group/Paula's Choice)

2% BHA LIQUID EXFOLIANT (CNW Team/Paula’s Alternative)

2% BHA LIQUID EXFOLIANT (CNW Group/Paula's Choice)

2% BHA LIQUID EXFOLIANT (CNW Team/Paula’s Alternative)

The solution assortment consists of:

  • 2% BHA Liquid Exfoliant, $47

  • 2% BHA Liquid Exfoliant Travel Sizing, $17

  • C15 Super Booster 15% Vitamin C Procedure, $75

  • Scientific 1% Retinol Therapy, $85

  • Medical Niacinamide 20% Procedure, $72

  • C5 Super Strengthen Eye Product, $53

At the main of Paula’s Selection is the belief that magnificence commences with fact. They only give individuals the specifics together with safe and sound, powerful formulas that supply true success. Their goods are backed by cited scientific investigation and only contain what science proves are the most effective substances readily available. They empower customers via their sturdy choices that deal with all pores and skin care requires, all ages and all pores and skin types—because they believe that retaining skin wholesome shouldn’t be a mystery. The brand’s Sephora Canada expansion signifies a rising client urge for food for safe and hugely successful skin care.  Paula’s Selection is fully commited to cutting down their impression to the local weather crisis via resources, with a purpose of web zero emissions by 2030.

About Paula’s Option

Paula’s Selection was established in 1995 by internationally renowned elegance and skin treatment qualified, Paula Begoun. Her commitment to purchaser advocacy and education and learning is embedded in the brand’s DNA and is central to their Clever, Risk-free Magnificence philosophy. Their condition-of-the-artwork formulations are non-irritating, fragrance-no cost, never tested on animals and function particularly as claimed.

About Sephora Americas:

Due to the fact its debut in North The usa extra than 20 several years in the past, Sephora has been a chief in prestige omni-retail with the mission of developing an inviting splendor shopping expertise and inspiring fearlessness in our group. With the target of delivering unbiased shopping help and a customized encounter, Sephora invitations clientele to explore hundreds of merchandise from a lot more than 340 diligently curated brand names, discover online and through our mobile app, appreciate products and services at the Splendor Studio and have interaction with expertly educated elegance advisors in more than 500 stores throughout the Americas, together with 100 stores across Canada. Purchasers can obtain the free-to-be part of Attractiveness Insider system and digital community, which together enhance the knowledge of Sephora’s passionate shoppers. Sephora has been an market-main winner of variety, inclusivity, and empowerment, guided by our longstanding enterprise values. In 2019, Sephora declared a new tagline and manifesto, “We Belong to One thing Attractive,” to boost its devotion to fostering belonging among all clientele and personnel and to publicly strive for a additional inclusive eyesight for retail in the Americas. Sephora continues to give back to our communities and progress inclusion in our industry through its social effect and fairness programming, termed the Sephora D&I Heart Journey. For additional facts, go to: and @SephoraCanada on social media.

SEPHORA Logo (CNW Group/Paula's Choice)

SEPHORA Emblem (CNW Group/Paula’s Decision)

Resource Paula’s Preference



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